Advertising and Insights Manager

Job Details

About the role

The role of Advertising and Insights Manager sits within the Brand and Product Marketing team for Zellis, and forms one of the four pillars of marketing (Brand, Product Marketing, Demand generation and Marketing operations). As Advertising and Insights Manager, you’ll drive our digital marketing initiatives and help accelerate pipeline growth.

You’ll orchestrate multi-channel advertising campaigns across platforms like LinkedIn, Google Ads, and industry-specific networks, to reach enterprise HR and Payroll decision-makers. You’ll work alongside brand and event marketing so we can understand how advertising cohesively works with those efforts and adds to it, elevating our combined efforts. You’ll analyse advertising performance regularly, offering data and insights as to how to elevate advertising as a key part of marketing team efforts, and optimise campaign performance and ROI.

As Advertising and Insights Manager, you’ll collaborate closely with other marketing teams to create compelling ad creative that resonates with C-Suite and technical buyers, while managing advertising budgets and reporting on key metrics including MQL generation, conversion rates, and customer acquisition costs. You’ll need to demonstrate both strategic thinking and hands-on tactical expertise in digital advertising tools and best practices.
Key responsibilities will include:

Developing, executing, managing and optimising comprehensive advertising strategies and campaigns across multiple channels (LinkedIn, Google Ads, programmatic platforms, and industry-specific networks).
Partnering with content and product marketing teams to create compelling ad creative and messaging that drives qualified lead generation and pipeline growth.
Implementing and maintaining robust tracking and attribution systems to measure campaign effectiveness and ROI across the full customer journey.
Analysing performance data and preparing detailed reports on key metrics including CPL, MQL conversion rates, pipeline influence, and customer acquisition costs.
Staying up-to-date with current digital advertising best practices and emerging technologies to continuously improve advertising performance.
Leading A/B testing of ad creative, copy, and landing pages to maximise conversion rates and campaign effectiveness.
Managing relationships with advertising platforms, media partners, and agencies while ensuring brand consistency and compliance across all channels.

Skills & experience

Essential skills and behaviours:

Innovative: Generates creative advertising ideas.
Management: Inspires and manages others effectively.
Analytical: Uses data to assess and improve advertising.
Communicative: Clearly articulates ideas to stakeholders.
Adaptive: Stays updated with advertising trends.
Collaborative: Works well with cross-functional teams.
Detail-oriented: Ensures high-quality, accurate content.

Critical competencies:

Strategic thinking: Ability to develop and execute effective advertising strategies aligned with business goals. Demonstrates at least 4 major integrated campaigns per year that increase brand awareness by 10% and / or maintained a success rate of 85% or higher based on predetermined objectives.
Creative direction: Experience leading the creation of engaging, on-brand campaigns that deliver creative that generates at least 15% above average click-through rates.
Project management: Skills to manage multiple (4+) campaigns with 95% on-time delivery and maintains project budget variance within +5%.
Analytical skills: Proficiency in analysing campaign data to optimise performance and can demonstrate how a campaign gained 10% ROI improvements through optimisations. Can demonstrate your use of data dashboards to improve performance.
Budget management: Experience managing and optimising annual advertising budgets of over £2m.
Communication: Excellent written and verbal communication. Can demonstrate delivering successful presentations to senior leadership on advertising strategy and plans.
Digital expertise: Knowledge of digital platforms, social media, SEO, SEM, and online marketing trends. Can demonstrate knowledge on digital platforms (Google Ads, Meta, LinkedIn, etc).

Benefits & culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We’re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

Unstoppable together.
Always learning.
Make it count.
Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

A competitive base salary.
25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
Private medical insurance.
Life assurance 4x salary.
Enhanced pension scheme with company contributions up to 8.5%.
A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.