Job Details
About us.
We are Hydrogen – the largest specialist social media agency in Scotland.
Our award-winning team of 30+ specialists live and breathe social media: what we don’t know about the platforms isn’t worth knowing. Our laser-focused approach to social media has helped us build new brands from the ground up, transform perceptions for established organisations, and create content that delivers real results.
Inclusion.
We are committed to fostering an inclusive environment where your unique skills, experiences, and perspectives are valued. We support flexible working and are open to discussing arrangements that suit your needs.
If you need any adjustments during the recruitment process, please contact our team – we are here to support you every step of the way.
About the role.
As the Business Development Manager at Hydrogen, you will play a pivotal role in driving new business opportunities and growing Hydrogen’s client base.
This is a pure business development role, where you will be responsible for identifying, qualifying, and converting leads into long-term clients. You will be a self-starter, generating and nurturing your own leads while collaborating with the Senior Leadership Team on client pitches and contract negotiations.
Your role will extend beyond Hydrogen, you will have access to the wider PA Media Group’s offerings and sales network, allowing you to create unique, integrated client solutions that our competitors can’t match. This gives you a strong advantage when securing new business and driving Hydrogen’s growth.
You will also play a key role in raising Hydrogen’s profile in the industry by actively networking, attending events, and building strong external relationships to ensure Hydrogen is front of mind for potential clients.
Key Responsibilities.
Lead Generation & Pipeline Management
Identify and research potential clients, developing and executing outbound lead generation campaigns via LinkedIn, email, and networking.
Build and maintain a structured outreach pipeline, managing the process from lead scoring and nurturing through to conversion.
Use CRM tools to track and progress leads effectively, working with the SLT to forecast growth and set KPIs.
Cross-Group Commercial Development
Collaborate with PA Media Group businesses to identify joint commercial opportunities.
Develop strategies to combine Hydrogen’s social media expertise with other group services (media, content, streaming, PR, distribution, etc.), strengthening internal relationships to facilitate knowledge sharing and unlock synergies.
Outreach & Relationship Building
Create new opportunities by leveraging events, industry partnerships, and networking.
Build and nurture relationships with key stakeholders, decision-makers, and potential partners, driving cross-group introductions to enhance commercial opportunities.
Pitching, Negotiation & Conversion
Qualify leads and match them with the right services across Hydrogen and PA Media Group.
Develop and deliver compelling pitches and proposals, leading contract negotiations and working with the SLT to close high-value deals.
Collaboration with Marketing & Leadership
Align with Hydrogen’s marketing team to optimise lead generation efforts across SEO, content marketing, paid media, and social.
Provide insights on industry trends and competitor activity to refine Hydrogen’s positioning while shaping and implementing commercial growth strategies with the leadership team.
About you.
You are a driven and self-motivated business development professional with a strong track record in securing new business and building lasting client relationships. You thrive in environments where you can take ownership of the sales process, from lead generation to closing high-value deals. You are commercially astute and comfortable working across multiple business units to unlock new opportunities.
We are looking for someone who:
Has proven experience in business development, sales, or lead generation in a marketing, media, or agency environment.
Thrives on identifying and converting new business opportunities with minimal supervision.
Understands social media marketing trends and the wider media landscape.
Excels at building strong relationships with senior-level decision-makers.
Has experience managing pipelines using CRM tools (such as HubSpot or Salesforce).
Is data-driven, able to analyse performance and refine outreach efforts.
Works effectively both independently and collaboratively across teams and business units.
What we offer.
25 days holiday and a holiday purchase scheme
Competitive salary and generous commission opportunity
Wellbeing day (x1)
Paid volunteering day (x1)
Enhanced pay for maternity, paternity, and adoption leave
Cycle to work scheme
Company Pension
Life Assurance (4x salary)
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Hydrogen
Our team of 30+ specialists live and breathe social media: what we don't know about the platforms isn't worth knowing. That's why we've been named best small agency of the year at industry awards. With over 100 years combined experience in social, Hydrogen has experience across all sectors: including finance, travel and leisure, charity, FMCG and automotive. While we all love social media, everyone in the team has a different expertise, from illustrations to insights, strategy to social ads and we love it when exciting new talent joins our team.