Business Development & Marketing Executive

Job Details

Sanctuary Graduates Marketing Executive (Business Development)

Company: Sanctuary Graduates – The Early Careers and Diversity Experts

Salary: £27-32k depending on experience

Commission: Performance-related bonuses

Location: Norwich, Norfolk (4 days per week in the office)

Start: ASAP

Summary:

Want to drive the growth for our established best-in-class recruitment product – Early Careers RPO? We’re rapidly winning market share from our competitors and have a huge opportunity for a hungry, ambitious salesperson to generate massive revenue for our fast-growing SME.
Sanctuary Graduates, the Early Careers and Diversity Experts, seek an ambitious business-to-business marketing professional with some pre-existing b2b marketing experience to join our business development team.
This is a straight marketing position delivering warm leads for the business development team to convert into clients – there is no telephony involved.
We offer a high-growth, high-yield position within our growing business, with 1-1 support and learning opportunities with Sanctuary’s MD and Director of Recruitment Sales, who’ll guide you to success.

Sanctuary Graduates (The Early Careers and Diversity Experts)

We are the leading early careers and diversity recruitment experts – we help 100s of employers reach, attract and recruit the best graduates, interns and apprentices across all sectors.
We have built student networks and university and school partnerships to deliver businesses the early careers talent they need.
Partnered with the Social Mobility Foundation, we are passionate about, and thought leaders in, diversity within Early Careers.
We are a rapidly growing scale-up business with an impressive array of happy, long-term clients including KPMG, ghd, Müller, Stagecoach, Markel Insurance, Baillie Gifford, JDE and many more.

What is the role?

Main Responsibility: Generating income
Design (improve existing) and deliver a multi-channel marketing strategy aimed at bringing new employer clients into the business for our brilliant operational teams to deliver the recruitment to
Deliver warm leads of interested employers for our Business Development team to close into client relationships
You will be reporting to the Business Development Director
Responsibilities include:
Lead generation
Consistent, insight led email marketing outreach via our marketing platform (Brevo)
Managing Google advertising and collaborating with our PPC specialist
Managing client facing social media channels including LinkedIn, Facebook, Instagram, Dripify (LinkedIn automation) and TikTok
Managing our lead data platform Apollo
Creating compelling copy for our target audience
Improving and checking BD Director’s copy
Drawing conclusions and analysing our marketing effectiveness – from open rate, clicks, conversion and sales data working with the BD director
Managing and keeping our database of leads up to date
Our lead database is our biggest asset so must always be accurately
All leads must have clear statuses with relevant actions to unlock the value from every lead
Being creative to unlock new lead generation opportunities and in-time creating and managing the full marketing eco-system for the business
Secondary responsibility: Supporting with the wider marketing of the business
Supporting with wider marketing strategy of the business including
Managing, and generating content for, our social media channels
Student facing marketing and content in order to deliver more student registrations to our talent database
Follow trends and latest media events to produce first class reactive marketing on our socials

Person Specification

B2b Marketing Experience: Clear experience in b2b marketing with proven success in delivering revenue and reaching targets and can hit the ground running
Quick learner: Someone looking to quickly absorb the specialist knowledge around them to be able to market our products in a short time frame
Positivity: A can-do character, to rub off on colleagues and clients
Progression: Keenness to grow the business and the team around them with a growth mindset and intuition for delivering results
Initiative: always finding a way to deliver

Why should you apply?

People – we have a lovely culture in our Norwich office
Bonus – you will earn bonuses for sales delivered from your marketing activities
Socials – we have regular socials, team days and weekends away. We also have regular business-wide monthly and seasonal celebrations and dedicated social secs who organise fun socials.
Subsidised gym membership – you will have subsidised access to our in-office gym.
Discounted office restaurant – enjoy our rooftop restaurant which is discounted for Sanctuary employees.
Holiday & day off for your birthday – you will 25 days annual leave and we will give you the day off for your birthday to celebrate!
Private healthcare – your wellbeing is a priority of ours and you will have access to Vitality private healthcare, with endless benefits.
Pension scheme – we will provide a paid pension during your time at Sanctuary.