Job Details
Digital Content Specialist
Location Cannock, Staffordshire, United Kingdom
Employment Permanent
Salary £30000.00 to £35000.00 Paycare + Company Contributory Pension + High Street Vouchers
The Opportunity: Digital Content Specialist
Contract: Permanent
Salary: £30,000 – £35,000
Location: Cannock
The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.
The Impact you will have:
Defining the Group’s website content strategy:
Website content strategy, both in the UK and Ireland
Development of strategy for Hitec, Hiremech and other Group websites, including Used Equipment
Being mindful of the implications of domain portfolio management
Improved content profile, boost our performance for complementary products e.g. Hako
Traffic reporting; Dramatically enhance our understanding of activity through reporting via Google Analytics, Google Search Console, Google Ads including Briggs Store
Online promotion and PPC strategy:
PPC (Pay-per-click) advertising, e.g. Google Ads, including remarketing strategy, for all Group activities
Investigation and proposals for the use of other online promotion opportunities e.g. LinkedIn Ads
Future development:
Functionality development e.g. Live Chat, configurators, selectors, booking facilities (i.e. STH, Training)
Supplier management:
Collaborating in relationship with web developer(s) and other suppliers
What will help you to excel in this role:
At least 3 years’ experience of website management and digital marketing
Experience of managing websites via CMS
Adept at monitoring and reporting on website activity using popular reporting tools (Google Analytics, Search Console)
Decision making skills and sound commercial judgement
Strong analytical skills and attention to detail
Strong computer literacy skills with excellent knowledge of Microsoft Office
Skilled at collaborating to support a strong team ethos but also with the ability to work independently
Desireable experience with digital marketing and SEO tools including Semrush
What you can expect from us:
Future development and career opportunities
Contributory pension scheme with employer contributions up to 6%
Profitshare bonus based on business performance
Paycare and eyecare health scheme
High street discounts
What’s next
If you are interested in joining the Briggs Group then please click on the apply now button and a member of the team will be in touch
Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met
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Briggs Equipment
Briggs Equipment is the exclusive national distributor in the UK for the Hyster and Yale ranges of forklift trucks and other materials handling equipment so there are literally hundreds of ways in which we can help your business.