Digital Marketing Manager

Job Details

The Vacancy

Are you a creative and data-driven digital marketer ready to elevate our online presence? Join Dawsongroup PLC, where your expertise will drive brand awareness, website traffic, lead generation, and online sales.

About Us

Dawsongroup PLC is a market leader in providing innovative solutions across multiple sectors. As we expand our digital footprint, we’re seeking a Digital Marketing Manager to lead transformative online strategies and deliver measurable results.

The Role

As our Digital Marketing Manager, you’ll lead the planning and execution of comprehensive digital campaigns, optimise our online platforms, and ensure our digital channels align with business objectives.

Key Responsibilities

Digital Strategy: Develop and execute innovative strategies to achieve brand and revenue goals.
Website Management: Optimise the company website for SEO, user experience, and visual appeal.
Search Engine Optimisation: Conduct keyword research, implement strategies, and improve search rankings.
Analytics: Monitor website performance using tools like Google Analytics, providing actionable insights.
Online Advertising: Manage campaigns across SEM, display ads, and social media platforms.
Content Marketing: Plan and create engaging content, including blogs, whitepapers, and other digital assets.
Social Media Management: Oversee content creation, posting, and community engagement across channels.
Email Marketing: Design and execute targeted campaigns to nurture leads and engage customers.
Performance Analysis: Track campaign performance, make data-driven improvements, and report ROI.
Trend Monitoring: Stay ahead of digital marketing trends and integrate innovative practices into campaigns.

Qualifications & Skills

Proven experience in a similar role with expertise in SEO, SEM, and digital marketing channels.
Proficiency in analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).
Strong communication skills and a flair for creating engaging content.
Excellent project management abilities to handle multiple campaigns simultaneously.
Familiarity with social media advertising platforms and email marketing tools (e.g., Mailchimp, HubSpot).
Knowledge of HTML, CSS, and web development is a plus.
Professional certifications (e.g., Google Ads, HubSpot) are advantageous.
Degree in marketing, communications, or a related field.

What We Offer

Competitive Salary + Commission Structure + Company Car
24 Days Holiday + 1 Day Birthday Holiday + Bank Holidays
Festive Bonus: Allocation of a turkey at Christmas
Life Assurance: x2 Annual Salary
Cycle to Work Scheme and wellness initiatives
Internal Promotion Pathways to grow your career
Refer a Friend Scheme: Earn up to £200
Health Perks: Flu Jab and Annual Health Assessments

If you’re a strategic thinker with a passion for digital innovation and a proven track record, we’d love to hear from you!

Apply now to lead our digital transformation as a Digital Marketing Manager at Dawsongroup PLC.

Dawsongroup PLC is an equal opportunity employer.
NO AGENCIES

The Company

Established in 2005, Dawsongroup emc is a family-owned business leading the way in the municipal, industrial, and specialist vehicle rental market. Join the Dawsongroup family to invest your career in a company that invests in you.

The Benefits

Luxury

Luxury seasonal staff gifts

33 days

33 days paid leave per year (including bank holidays)

Life assurance

Life assurance x2 annual salary

Support

Employee networks, mental health support and Wellbeing teams across the business to support you at work and outside work

Charging

EV charging at most sites

Progression

Nationwide and global progression opportunities