Event Sales Executive

Job Details

We are looking for a passionate and knowledgeable Event Sales Executives to join our Sales team!

There are two positions available for this role.

About us…

Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!

Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC?

We embrace diversity

We develop our people

We care for our visitors

We think about our impact

We are proud of our sport

Work Perks of being an Event Sales Executive…

Annual passes to attend any of our 21 venues
Discounted food & ARC days out
Cycle to work scheme
Holiday allowance increasing with length of service up to 28 days
Company life assurance scheme
Discretionary group annual bonus schemes to reward your hard work
Support with study through our study assistance schemes

And so much more…

About the role of Event Sales Executive:

The Event Sales Executive will work within the newly created Regional Commercial Team, driving the commercial success of the region and wider group.

This position will drive Events sales by the effective conversion of non racing events with focus on upsell, account management and driving repeat business. Where required, this role will also include pro-active sales to both existing clients and the identification and conversion of new business.

This position will support the Senior Event Sales Executive, contributing to the overall EVH strategy. Working closely with the regional delivery team to ensure efficient client management and the highest levels of customer service.

Candidates should be highly driven, with a relentlessly positive attitude, the ability to work under pressure and extensive experience within the events / arena.

Responsibilities of an Event Sales Executive:

Maximising profit from current clients, upselling and cross-selling where appropriate.
Recognising the opportunity as either racing sales or EVH, always addressing client need to provide the best commercial solution through best fit of product, race course or multiples.
Respond to all enquiries within the prescribed timescale with a professional and positive manner.
Manage the booking with effective use of the administrative systems e.g. Delphi and EMS
Keep accurate sales pipeline reports in-line with group guidance to assist in site / regional / group sales tracking and operational planning.
Prepare accurate contracts with the appropriate pricing and timings, consistent with the commercial model for specific course event.
Apply sales incentives where appropriate in order to convert sales within the commercial parameters set by the Senior Event Sales Executive and Sales and Commercial Manager.
Work closely with on-site co-ordinator to facilitate show-round, FAM visit.
Ensure accurate and effective handover to the regional delivery team who will be responsible for the operation of the contract, continuing an effective and steady flow of communication.
In conjunction with the regional delivery team, manage client feedback and requirements to ensure smooth delivery of the race day / event.
Post-event day / event client management, gathering feedback and maximising repeat business opportunities.
Assist the Senior Event Sales Executive in preparing sales reports and analysis.
As directed, conduct business development activity with both existing clients and new business.
Account manage high-value clients to ensure repeat and maximised business.
Understand the wider business and take an active interest in the competitive landscape to play an active role in product and commercial development.
Take part in FAM activity, high-value client meetings and industry shows / exhibitions where appropriate.
Provide outstanding client experience at all times, to group standards of practice.
Any other special duties or work outside of the daily and weekly routine but within the overall scope of the position.

The person we are looking for as a Event Sales Executive has…..

Minimum of 2 years’ experience in an accomplished sales role with some account management preferred
Evidenced previous experience in large scale event management with single client events over 10k in revenue.
Evidenced ability to hit sales targets.
Experience of sales with the hospitality and events business preferred.
A clear and detailed understanding of client and account management within events is preferred
Influencing skills and the ability to negotiate.
Strong commercial understanding and the ability to apply sound financial judgement during the sales process within a commercial model.
High level of interpersonal skills and the ability to communicate with gravitas.
Excellent communicator
Works well under pressure and the ability to thrive against stretching financial targets.
Customer service focused (internal and external)
Organised, systematic and process driven
Works well as a member of a team but a self-starting and highly driven.

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.

We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.

Closing Date

03-03-2025