Lead Generation Specialist – Scotland

Job Details

We are a dynamic digital marketing agency based in the heart of Glasgow, specialising in cutting-edge strategies that drive business growth. With a focus on delivering measurable results, we partner with businesses across a range of industries to maximise their online presence and revenue through tailored digital solutions. As part of our expansion, we are looking for a talented and driven Lead Generation Specialist to join our team.

Role Overview:
As a Lead Gen Specialist, you will play a key role in identifying new business opportunities and driving top-of-funnel growth. You will be responsible for developing and executing lead generation strategies across multiple channels to drive qualified leads into our sales pipeline. This role requires a highly motivated individual with a passion for sales & marketing and an ability to work collaboratively with our sales and marketing teams to optimise lead generation efforts.

Key Responsibilities:

Lead Prospecting: Identify potential clients through research, outreach via email, phone, social media, and database management. Utilise market insights and competitor analysis to target the right prospects.
Pipeline Management: Manage and maintain a steady pipeline of leads, ensuring follow-up processes are in place and that leads are accurately tracked and nurtured within our CRM system.
Campaign Execution: Work closely with the marketing team to execute lead generation campaigns across various channels, including email marketing, social media, webinars, and paid ads.
Data Analysis: Use analytical tools to measure the effectiveness of lead generation campaigns, optimising and adjusting strategies to meet key performance metrics.
Collaboration: Partner with sales and account management teams to ensure leads are correctly handed off and the sales process is seamless from the initial prospecting phase to conversion.
Content Collaboration: Assist in the development of lead magnets, content offers, and landing pages to enhance lead generation efforts.
Reporting: Prepare regular reports on lead generation activities, presenting key findings and recommendations to the marketing and leadership teams.

Skills and Experience:

Proven experience in a lead generation, business development, or digital marketing role, ideally within a B2B environment.
Strong understanding of digital marketing channels (email, social media, paid search, content marketing).
Experience with CRM systems and lead tracking tools.
Analytical mindset, with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal, with strong attention to detail.
Self-starter with a proactive approach to identifying and seizing opportunities.
Ability to thrive in a fast-paced, dynamic environment and collaborate effectively across teams.

Preferred Qualifications:

Experience in a digital marketing agency or technology-focused business.
Familiarity with tools such as Google Analytics, LinkedIn Sales Navigator, and other lead generation platforms.
A strong understanding of inbound marketing methodologies and tactics.

Apply now for an immediate interview.