Job Details
Lead the day to day management of all paid media activity; Google Ads, Microsoft and Meta; across both B2B and B2C channels to support in driving profitable growth across the Teemill business.
Manage budgets and targets, including forecasting to ensure all media budget is spent profitably
Execute media campaigns tailored to individual store needs; this includes key phrase research, audience selection and creative input
Conduct analysis of account performance on a biweekly basis, and ensure quarterly business reviews are completed
Contribute to account growth by suggesting new store opportunities and efficiencies to workflows
Responsibilities
Managing multi-platform digital strategies to support business growth objectives
Managing £1.5m+ annual media budgets and spend
Optimising existing paid media campaigns to drive results (ROI & CPA targets) across a mix of paid channels (including search, shopping, social, display and video)
Setting up new accounts & building new campaigns with best-in-class creative across search and social channels, including writing ad copy and guiding creative testing strategy
Managing and maintaining Google Merchant Centre, housing multiple, multi currency feed sub-accounts
Identifying new paid media strategies, trends & opportunities, whilst also upholding & defining best practices across channels
Conduct keyword research and competitor analysis
Analysing data and trends to identify new opportunities for campaigns across the business
Building of and reporting from interactive Google Looker Studio reports & GA4
Reporting and analysis of key campaign and creative performance to drive decision-making and constant improvement on a biweekly and quarterly cadence
Reporting to relevant stakeholders and sharing learnings within the ads function, and sharing campaign ideas and results with some of our client partners
Qualifications
❖University degree 2:1 or above in Business/Marketing related field
Experience
3+ years experience leading accounts & building, optimising and managing paid media campaigns across a range of platforms (search/shopping and Facebook required), ideally in an agency environment
Comfortable working with budgets upwards of £100k
Experience working across B2C ecomm & B2B lead gen accounts
Experience building and maintaining Google Merchant Centre accounts
Comfortable working with Excel/Google Sheets and analysing large datasets
Experience using tracking & reporting tools (including GA4), Google Looker Studio) and a solid understanding of attribution modelling
Previous experience coaching and developing other team members would be an advantage
Experience running cross-border and multilingual campaigns is a bonus
Experience of LinkedIn, Amazon, Pinterest, TikTok, Spotify and Snapchat is a bonus
Experience with Google Tag Manager is also beneficial
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Teemill
100 billion items of clothing are bought each year, and with 3 out of 5 t-shirts purchased today thrown away within 12 months, a dump truck of clothing is going to landfill every second. So we set out to change that. Every product we make is made from natural materials, using renewable energy, and designed to come back to us when worn out so we can remanufacture the material. Instead of creating waste, we make new products from it. Through our platform, Teemill, we share access to our modern, sustainable supply chain so other startups, brands, businesses and even charities can create products that are fun, positive, and never enter landfill.